Why We Built Team 651: A Look Behind the Curtain

July 16, 2025
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01 min read

When we started Team 651, we didn’t have a business plan or a five-year vision.

We had a dream — and a small two-bedroom apartment.

Me and my business partner Jason were living at 651 De La Montagne in Montreal. It was just a number on a building, but for some reason, we repped it with pride. It felt like our spot. Our identity. When it came time to name the team, we just said… “Let’s go with Team 651.” It was catchy. It was ours.

We had no idea what it would grow into.

💭 What started as a dream…

  • Turned into a full-blown force.
  • 100+ dedicated players
  • An elite coaching roster
  • Thousands of hours of study and grind
  • Real lives changed, real goals reached

We built this team to give players the kind of support we wish we had coming up — community, structure, accountability, and belief.

🙌 What it means today

Team 651 isn’t just a stable. It’s a culture. A mindset. A movement of players who want more — from poker, and from themselves.

We’re grateful every day to lead this group.
It’s been a wild ride — and we’re just getting started.